At least one study has shown that consumers are more aware of a celebrity endorser's flaws when he or she endorses a product that

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23-12-2017
Social Studies

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At least one study has shown that consumers are more aware of a celebrity endorser's flaws when he or she endorses a product that

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andriansp andriansp · Answer 1 · 2018-01-04T11:23:06+01:00

andriansp andriansp

04-01-2018

when he or she endorses a product that are involved with defects that result in consumer harm.
Because of the celebrity endorsement, cases that might be able to be swept under the rug now attract a lot of public attention, which will make company's situation became a public relation nightmare.

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