The planning phase in the strategic marketing process involves performing a situation analysis using SWOT.
Which is the first step of strategic planning?
Strategic planning is a process that many small businesses hate, but it doesn't have to be.
Organizations of any size can build focused strategic plans that provide direction to employees by following certain very specific and easy-to-implement procedures.
Effective plans will thoroughly examine the business climate, be in line with the organization's mission, list a company's strengths and weaknesses, and include quantifiable goals to measure performance.
