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  • 22-10-2020
  • Business
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What does "total opens" measure?

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JungKookLuver
JungKookLuver JungKookLuver
  • 22-10-2020

Answer:  

The difference between the two types of opens is that Unique opens is defined as the number of the distinct recipients that have opened your campaign. ... The Total opens number on the other hand equals the total number of times that your campaign has been opened by all the recipients who have received it.

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