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24-02-2020
Social Studies

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_____ involves systematically gathering data about what strategies direct and indirect rivals are pursuing in terms of new product development and the marketing mix.

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24-02-2020

Answer:

Competitive intelligence

Explanation:

Competitive intelligence involves systematically gathering data about what strategies direct and indirect rivals are pursuing in terms of new product development and the marketing mix. You can remember this by thinking of one group competing against a different group.

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